Hi, I’m David.
I’m a personal trainer based in Shoreditch with over a decade of coaching experience, helping people build strength, muscle, and confidence through structured, thoughtful training.
My approach comes from a background in performance sport - coaching athletes at national and international levels - and translating what works in that world into training that makes sense for everyday life. You don’t need to be an athlete to benefit from the principles that drive real progress; you just need a plan that’s built around you.
I take a clear, methodical approach to assessment and programme design. That means understanding how you move, what you need, and what matters most to you - then creating a plan that’s realistic, effective, and genuinely enjoyable to follow. Good coaching should help you train better, move better, and feel more confident in the gym.
Before coaching, I represented Scotland in high jump and triple jump, which sparked a long-standing interest in developing athleticism. Studying coaching at university deepened that fascination and shaped the way I work today: evidence-informed, structured, and centred around helping people progress in a sustainable way.
I’ve worked with clients from many different backgrounds - from people returning after injury to those wanting to build muscle, improve technique, or simply find consistency again. What I enjoy most is seeing someone realise what they’re capable of and grow more confident each week.
If you’d like to explore what working together could look like, feel free to get in touch - happy to help you get started.
Services: David Clunie Coaching
Strength Training: Personalised strength training built around you - your structure, your movement, your training history and your goals.
I take the time to choose exercises that genuinely fit the individual, rather than forcing a standard template. Every plan is designed to be effective, manageable and sustainable, whether you’re training with me or on your own.
Muscle Building: A practical, methodical approach to hypertrophy that focuses on good exercise selection, clear technique, and smart progression.
Think: movements that suit your morphology, train the muscle in its most effective positions, avoid redundancy, and leave no gaps.
Programme Design: Tailored, easy-to-follow training plans designed for your gym set-up, schedule and goals. Every exercise is chosen deliberately, every session is structured for efficiency, and nothing is wasted-ideal if you want clarity when training on your own.
Movement Assessment: I’ve completed various movement assessment courses over the years, and my current approach most closely resembles the MPA. It’s practical, relevant, and helps me focus on what you can do right now - giving us a clear, positive starting point. The aim is simply to understand how you move so we can choose exercises and variations that fit your body and make your training feel better and work more effectively.
Return-to-Training After Injury: I take a gradual, sensible approach to returning to training after injury. Pain and injury are influenced by a lot of factors - not just the exercises themselves - so I look at the whole picture: training history, current movement, confidence, stress, sleep and day-to-day load. Sometimes adjusting lifestyle factors is just as important as adjusting exercises or technique.
The goal is to find variations that feel good, rebuild strength and confidence at the right pace, and help you return to consistent, effective training without feeling rushed or pushed too hard.